This project focuses on crafting a logo for City Band, an e-commerce business specializing in watch straps.

The concept revolves around a clever negative space design. When you look closely, the letters “C” and “B” cleverly form the silhouette of a watch buckle. This playful approach embodies City Band’s brand identity: modern, urban, and focused on elevating your watch style.

The final logo should be simple, clean, and easily recognizable across various platforms. With a friendly and approachable feel, it will resonate with City Band’s target audience, urban watch enthusiasts looking to personalize their timepieces.